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Apple's Online Store Goes Down to Prepare for AirTag and Purple iPhone 12 Orders

Apple's online storefront is down in preparation for the launch of the AirTags and the new purple iPhone 12 models, which are set to be available starting at 5:00 a.m. Pacific Time or 8:00 a.m. Eastern Time in the United States.

apple store down airtags
Ahead of new product launches, Apple often takes its online store offline in order to get ready for the influx of orders.

Announced at Tuesday's "Spring Loaded" event, ‌AirTags‌ are Apple's long-awaited Bluetooth item trackers that can be attached to wallets, keys, cameras, and more, allowing those items to be tracked in the Find My app.

‌AirTags‌ are priced at $29 each or $99 for four, and each AirTag can be engraved if desired. ‌AirTags‌ feature a user-replaceable CR2032 battery that lasts for a year, and they have an IP67 dust and water resistance rating.

As for the purple ‌iPhone 12‌ models, they're identical to the existing ‌iPhone 12‌ and 12 mini but are available in a new light purple color that joins the existing white, black, blue, green, and (PRODUCT)RED shades. The iPhone 12 mini is priced starting at $699 and the ‌iPhone 12‌ is priced starting at $799.

There is no indication that the ‌AirTags‌ or the purple iPhone models will be available in limited quantities, but it's always a good idea to order early to get launch day delivery. ‌AirTags‌ and the new ‌iPhone‌ models will deliver to customers starting on Friday, April 30.

AirTags aren't set to officially launch until Friday, April 30, but some customers have mistakenly received their AirTags shipments already, with many of the early AirTags coming from Best Buy. MacRumors reader Johnny sent us a series of photos of his AirTags that he already has in hand, giving us a look at the packaging and a real-life look at the AirTags themselves outside of reviews. ...

AirTags Available for Purchase on Amazon, Best Buy and More

Friday April 23, 2021 9:21 am PDT by Juli Clover

Shipping estimates for Apple's AirTags are already slipping in to May directly from Apple's site, but third-party retailers are also offering AirTags and it's possible orders could ship out close to the AirTags release date. AirTags can be preordered on Amazon, and while it mentions the AirTags release date of April 30, it does not seem to guarantee a delivery date. "Order now and we'll...

ElevationLab Launches 'TagVault' AirTag Holder

Friday April 30, 2021 9:52 am PDT by Juli Clover

ElevationLab today debuted the TagVault, which is the most protective AirTag holder that we've seen to date. Priced at $12.95 for one or $29.95 for a pack of three, the TagVault is a two piece AirTag holder that screws together to offer total protection for an AirTag. The two halves come apart, the AirTag is situated in the middle, and then four screws hold the TagVault together....

What to Know if You Plan to Travel Abroad With AirTags

Friday April 23, 2021 7:10 am PDT by Tim Hardwick

Apple's new AirTag item trackers are ideal for attaching to things like bags and luggage cases, which makes it likely they'll become popular with travelers and backpackers who want to keep tabs on their personal possessions abroad. For this reason, it's worth remembering which AirTag features work wherever you are, which ones depend on you being nearby the AirTag, and which functions aren't...

Apple Executive Says AirTags Designed to Track Items, Not Children or Pets

Thursday April 22, 2021 6:42 am PDT by Sami Fathi

Following the announcement of AirTags this week, Apple's VP of worldwide iPhone product marketing, Kaiann Drance, and Apple's senior director of sensing and connectivity, Ron Huang, spoke with Fast Company about the Tile-like tracker and its design and privacy. Speaking about the design of AirTag, Drance says Apple wanted to create a simple yet unique design for the tracker, keeping in mind...

AirTag Orders Moving to 'Shipped' Status for More Customers

AirTag orders are beginning to be marked as "shipped" for more customers on Apple's online store around the world, with most deliveries set to begin arriving to customers on Friday, April 30 launch day. A few lucky customers already received their AirTag orders earlier this week, providing us with a closer look at the unboxing experience. Priced at $29 each or $99 for a four pack, users can ...

Watch: AirTag Unboxing Videos and First Impressions

Apple's new AirTag item tracker will be available to order starting this Friday, April 23 at 5 a.m. Pacific Time, and it will begin arriving to customers on Friday, April 30. Priced at $29 each or $99 for a four pack, users can attach AirTags to personal belongings like a wallet, keys, purse, or backpack and then keep track of the location of those items in Apple's built-in Find My app on iPhone, ...

It's Possible to Drill a Hole Through an AirTag

Unlike a Tile or some other item trackers, Apple's new AirTag does not have any holes or openings for attaching it directly to a keychain, forcing customers to purchase accessories like a leather key ring for this purpose. Interestingly, though, MacRumors forum member smythey has proven that it is possible to drill a hole into the AirTag without breaking it, allowing for a string or a thin...

Belkin, Moment, Nomad and More Debut AirTag Accessories

Tuesday April 20, 2021 3:39 pm PDT by Juli Clover

Now that Apple's AirTag item trackers have officially launched, third-party manufacturers are debuting holders, sticky pads, and other accessories designed to house an AirTag. Belkin Secure Holder Available as a Key Ring or a Strap, the $12.95 Belkin Secure Holder is designed to keep an AirTag in place and attached to an item of your choice. It features a twist-and-lock closure with raised...

Apple Enhancing AirTags Anti-Stalking Measures With Android App and Shorter Sound Intervals

Thursday June 3, 2021 11:10 am PDT by Juli Clover

Apple is enhancing AirTags security to prevent stalking using the Bluetooth devices, Apple told CNET today. Apple is already sending out over-the-air updates to AirTags that will shorten the amount of time before an unknown AirTag alerts you if it is in your possession. At the current time, AirTags play a sound after three days of being away from their owner. After the update, AirTags will...